Converting curious visitors into confident bookings.
STUDIO IRIS · MODERN AESTHETICS CO · BRADENTON, FL · WEBSITE BUILD · 2026
Scope
Custom Squarespace Website · Website Strategy · UX/UI · Basic SEO · Copy Support · GlossGenius Integration
Studio Iris is a skincare studio built on the belief that good skin comes from consistency, intention, and actually understanding what your skin needs.
The brief was to create a website that feels like walking into the studio itself. Warm, approachable, and quietly confident. A space where a first-time visitor feels comfortable enough to book before they ever meet Kelcie.
Every design decision was made with that client in mind. The one who has been searching for an esthetician they can trust. The one who wants results without intimidation. The one who will come back.
The result is a considered digital presence that earns trust before the first appointment and makes the booking feel like the most natural next step.
Built to be found. Designed to build trust
Studio Iris now has a website that works as both a discovery tool and a resource for prospective clients. Visitors can understand Kelcie's expertise, find answers before their first appointment, and move easily from researching a service to booking it.
OF WEBSITES VISIT CAME FROM SEARCH
GOOGLE SEARCH VISITS IN THE LAST 30 DAYS
33%
60
CLIENT REVIEW OF THE BRIE-ANGE EXPERIENCE
5
Traffic snapshot: Sept. 13–Oct. 12, 2026 · Squarespace Analytics
“My website feels so perfectly me and completely captures the look and feel I wanted for my brand.”
Kelcie Masullo · Studio Iris
